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C. Marie Designs, Inc.
BRANDING SPOTLIGHT
When developing a corporate identity, sometimes it’s not a matter of A or B, but rather A and B. As the branding for C. Marie Designs began to take shape, the client was not opposed to having both a symbol and a typographic treatment of her business name; she just asked that they have the right look and feel AND also work just as successfully as separate branding elements.
To that end, the CMD icon evolved into a wonderful graphic pattern that serves as a striking background to the entire stationery system and corporate website (still under development). As a client focused equally on interior AND exterior design, it seemed fitting to create a distinctive C. Marie Design *fabric* and to ground it in a warm earthtone palette... with just a touch of metallic bronze ink to dazzle a largely upscale urban audience. Visit the site live.
   
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