Shift gears.
Sustainable Forestry Initiative
FEATURED WORK
Bozell Chicago turned to Cary to develop an identity for their client–the Sustainable Forestry Initiative. It seemed a noble cause, and provided a great opportunity to design something so strong yet so simple that it could be branded or stamped onto its main product focus: lumber.
Flash forward several years, and now that we all know the importance of being more mindful of our purchases and our planet–it can be seen popping up in a big, green way all over the place. From Crate & Barrel furniture to your grocer's paper shopping bag to a national billboard campaign, this Little Logo That Could is finally enjoying the attention it has both earned and deserves.
In fact a recent edition of @ISSUE, The Journal of Business & Design, included it among a host of other green-category marks. Learn more about SFI.
ON BEING GREEN
We've all got room for improvement, and it's hard for any one of us to be Grand Marshall of the Green Parade–but every little bit helps. And that includes working from a home office. It has become de rigueur for some workers to tele-commute on occasion, but Z Factory has been a long-time advocate for helping to tame the costs related to travel and fuel. Operating from within the city and steps from the CTA Red Line–it's a quick hop, skip and a jump to reach almost any client. And by participating in the shared-car system of vehicles networked throughout Chicago, traveling beyond the city limits is still an easy means for meeting–and a mindful alternative to having a full-time gas guzzler parked in the Factory lot. Even with long-time clients in far-reaching cities, it's easy to see that a creative business relationship can still work both passionately and efficiently across-the-miles and with a travel-as-needed outlook.
In a hurry? Use this handy pull-down to jump yourself into the work you need to see. Pronto.
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