This is Lakeview

FEATURED WORK
Z Factory really started working the streets – legally – in the spring of 2010 by designing the information graphics for an initial series of 10 helpful kiosks stretching along the main business arteries of Southport, Lincoln and Belmont Avenues in Chicago’s Lakeview neighborhood.

kioskdesign

The process began with preliminary studies of things as simple as the hyerarchy of information and how an average-height person might interact with it... all the way to color studies that accounted for how a color-blind user might still be able to collect the information they need successfully.

kioskdesign

Palette Study.
Early efforts went toward establishing a library of fonts, shapes and colors.

kiosksizing

Information Hierarchy.
Initial studies were made to assess positioning of
information as it relates to the average viewer.

kioskdesign

Consistent Header Branding.
Every kiosk maintains the same masthead in order to build a stronger brand for the neighborhood and to provide a visual cue to users that more information is available to them.

kiosksizing

Unique Points of Interest.
Each kiosk contains unique information about a neighborhood highlight that exists close by, in order to further educate and entertain interested parties.

In a hurry? Use this handy pull-down to jump yourself into the work you need to see. Pronto.

See the other featured works:

NUTRASWEET

OUT OF THE BALLPARK

RED HEN BREAD

SFI

TYPEOPLE

Download these other noteworthy case studies:

LINKERGY

CONCORDIA-AVONDALE

BREAKFAST WITH SANTA