Shift gears.
LOGOS
Logo. Corporate identity. Brand mark. Whatever you call it, you need it. And it’s a specialty of the house.
THE LAKEVIEW CHAMBER OF COMMERCE
This monthly networking event needed a rebranding effort to bring new excitement to the proceedings. That’s where Z Factory was able to help by developing a fun new logo with a rotating palette of bold and bright colors to help guests plug in to the new business opportunities that the evening is intended to create.
To see additional Z Factory work for the Lakeview Chamber of Commerce, click here.
SUSTAINABLE FORESTRY INITIATIVE
Branding for an environmentally responsible and internationally endorsed certification program supporting well-maintained forests. To see a more in-depth exploration of the SFI branding, click here.
LINKERGY
Branding effort–including name and logo creation–for this New Business Development company. Since Linkergy often works invisibly between a company and the company’s prospects, the natural solution seemed to be having an "L" form in the negative space between two destined-to-fit pieces. To see a more in-depth exploration of the full Linkergy brand, click here.
NUTRASWEET
Rebranding for one of the world’s best-known sweeteners. The swirl provided the backdrop–both visually and strategically–for a brand update that captured a more playful fun in treating yourself... without adding calories. To see a more in-depth exploration of the full NutraSweet rebranding, click here.
OUT OF THE BALLPARK
The identifying of a local-to-national brand. Global, if you consider it the World Wide Web. To see a more in-depth exploration of the full Out of the Ballpark brand, click here.
ECOMINDERS
Branding effort–including tagline and logo creation–for this removable, reusable, never forget to do your part, making it easy to help save the planet sticker!
To see a more in-depth exploration of the full Ecominders brand, click here.
McCORMICK PLACE
Proposed rebranding for Chicago’s premier meeting and convention facility. Anyone who knows McCormick Place knows that it is a behemoth that stands alongside the beautiful city skyline, and this mark aimed to illustrate both its mass and its grandeur.
DIGITAL CREATIONS
Branding for the launch of a business servicing the creative community with large format outputs. Seeing the big picture with speedy turnarounds and great customer service provided the inspiration to draw on the heritage of the once-heralded gas station attendant for this fast-forward-thinking company.
OPTIONRATS
Branding for the launch of OptionRATS, a company that provides options professionals with timely trading information. Which makes them angels-in-waiting when it involves the proper management of your money.
LAKEVIEW FUNERAL HOME
Rebranding effort – including logo and tagline development – for this 125-year-old neighborhood institution, timed to coincide with a major expansion of their facilities. Honoring the Life, and facing the future, at the times you most need it.
ILLINOIS LOTTERY
This rebranding Top 10 finalist, dubbed "Coin Dance," was part of a statewide competition to commemorate the Illinios Lottery’s 25th anniversary.
RELO
Proposed rebranding for a national network of independent real estate companies whose intent is to establish the gold star standard for relocation and placement services.
SAN MIGUEL SCHOOLS
Branding effort for the launch of a Lasallian school initially serving the youth of Chicago’s Back of the Yards neighborhood, and now also its newest location–The Gary Comer Campus on the city’s west side.
In a hurry? Use this handy pull-down to jump yourself into the work you need to see. Pronto.
Don’t miss visiting this
Z Factory partner site, OutoftheBallpark.com,
to see a site dedicated to rounding out the ol’ "...hotdogs, apple pie and Chevrolet" adage.
