Bozell Chicago turned to Cary to develop an identity for their client – the Sustainable Forestry Initiative. It seemed a noble cause, and provided a great opportunity to design something so strong yet so simple that it could be branded or stamped onto its primary product focus: lumber.
Flash forward several years, and now that we all know the importance of being more mindful of our purchases and our planet – it can be seen popping up in a big, green way all over the place. Even on pizza boxes.
From Crate & Barrel furniture to your grocer’s packaging and shopping bags, this Little Logo That Could is finally enjoying the attention it has both earned and deserves.
See other great logos under LOGO DESIGN.
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